This article is for introducing Salesforce and understanding key reasons for its success. Salesforce is the world`s No. 1 CRM platform. It is a Cloud Computing Service as Software (SaaS) that specializes in Customer Relationship Management (CRM) software which brings companies and customers together in this new digital age. The success of Salesforce CRM lies in the fact that thousands of organizations leverage Salesforce to identify new opportunities, drive marketing campaigns, manage and utilize customer data, and improve communications.
Learn how Salesforce built a $13 billion dollar empire.
Introduction to Cloud Computing
Before going in-depth on Salesforce, let us look at what cloud computing is. There are 3 types of services in Cloud Computing. They are listed below.
- IaaS (Infrastructure as a Service): Infrastructure-as-a-Service, commonly referred to as simply “IAAS”, is a form of cloud computing that delivers fundamental compute, network, and storage resources to consumers on-demand, over the internet, and on a pay-as-you-go basis.
- PaaS (Platform as a Service): It is a cloud computing model where a third-party provider delivers hardware and software tools to users over the internet.
- SaaS (Software as a Service): It is a way of delivering applications over the Internet—as a service. The provider manages access to the application, including security, availability, and performance.
Important features of Salesforce
Salesforce comes packed with a lot of features. Let us look at each of them and understand how an organization can benefit from the same.
- Campaign Management: Campaign marketing strategy is used to generate leads with the help of advertisements, Email marketing, seminars events, telemarketing which Generates revenue for the organization
- Leads Management: It helps the companies which does not have prior knowledge about or not have done Business before for such Companies it helps in participating, making leads, and finally save them.
- Accounts Management: Lead management takes care of creating lead and save them but that’s just not enough for the organization. Accounts management helps in initiating deals, financing, and infrastructure as well.
Contacts Management: Apart from organizing contacts neatly, salesforce has a contact tag option available. This helps the users search, classify and leverage contact information in an optimal manner.
- Opportunities Management: Salesforce helps an organization manage Opportunities and help the sales team view the sales funnel on a real-time basis. They can identify the top deals to concentrate on and learn from their previous experience while quoting a new deal.
Case Management: Customers face problems with products and services. A CRM application must be able to get the issues logged, assigned and tracked till its closure. Salesforce helps an organization shorten the time it takes from close a customer issue, thus increasing customer satisfaction.
- Reports and Dashboards: Measuring and improving upon KPIs are the key goals of a CRM implementation. This is achieved by flexible Reports and Dashboards within Salesforce. They help the company stay on target vis-à-vis their goals, be it related to revenue generation, customer satisfaction or salesforce utilization.
Things that make Salesforce Unique– Salesforce provides a huge opportunity for companies to improve and automate their business processes. Most of the features are intuitive and requires no technical knowledge. Enterprise-class Workflow management, Process Builder and little to no hardware requirements makes getting started with the solution very easy. The application also has a great community of developers and a thriving marketplace with lot of add-ons. All these make Salesforce an enterprise grade flexible CRM which can truly serve the needs of an organization. This is precisely the reason why companies like Amazon, Spotify, American Express are so heavily invested in the platform.
Before you start a CRM implementation, try and find out the KPIs that you would want to improve. Having this understanding will help guide you during your implementation.
Conclusion
Every business should have a CRM for their company to drive business and revenue. It has features to maintain the history of the customer for any purchase of the product.
However, the success and performance of any company dealing with software applications and other related online products depends on how creative and innovative a company is, in meeting the consumer understanding their needs and meeting them. Investing in a CRM solution not only improves tracking of day to day tasks of the sales team but also enriches history for a customer. and the company’s ability to carry out an extensive and comprehensive research about the consumer needs. It helps highlight where the company needs to focus
Salesforce has been able to survive in the market due to excellent strategies adopted and the ability to produce a variety of products with varying functions thus having access to a large market area.
Salesforce truly provides a 360-degree view for the company. Salesforce does a great job in all these areas.
How we can help
Our team can help you customize and integrated Salesforce as per your business process. Read about our Salesforce Integration Services. Reach out to us for a free assessment of your business needs.
